A lot of parameters matter before you buy a skin foundation. Even the most experienced professionals claim to be nervous when they decide on a particular shade for their clientele. Foundation is also the base of the makeup and pretty much acts like an artist’s canvas. It is certainly not an easy task. Here are some quick tips on what matters before buying a skin foundation.

Where you try
A lot of people have a different color on their face, hands, and neck. It does not make sense if you try the foundation on the wrist. Ensure to take a small patch around your jawline and see if it does its job. Many women have sworn to try their foundation under natural light and not in a dimly lit store light. Sometimes you could just be tanned too. Therefore it only makes sense to try the foundation exactly on the area that you intend to use.

Coverage
Fancy those summer freckles? Then you might want to keep it under ‘low-coverage.’ Use a tinted foundation with SPF (sunscreen) so that it also acts as sunscreen protection. Medium coverage is great on prom night (let’s say) and use the heavy coverage only on minimal occasions where you know that you will not be exposed to a lot of sun. A heavy coverage foundation tends to leak, even if the ingredient used is waterproof. If you are a person who sweats profusely, we recommend low or medium coverage.

Skin type
Pick a high moisture-rich formula or a hydrating formula if you are dry skinned. An acne-prone or oily skin should only try a matte or velvet finish foundation. The photo finish foundations usually suit all skin types, but mainly normal skin and they provide light to medium coverage.

Where you buy
If you are experimenting with a new shade or if it is your first time buying a skin foundation, we recommend that you do not buy it online! This is because what you see on screen is a perfectly photographed image of the product and it will not be the same as you see in natural light. Even if you do not have the option to go to a store and buy, save yourself the trouble and buy about two or three shades online. That way you can at least mix and match the colors even if none of them match your skin tone individually.

It is also important to study one’s undertone carefully and not just misunderstand it with one’s complexion. They are different. Testing your foundation on the area of usage matters. Experts say that even if you have two different shades on your face, you have to go for two different foundation shades. Lastly, spend some time understanding what is the color and finish that looks the best on you. You could dabble with various shades and find your own best shade of foundation.